comparative advertising

常见例句

The third is direct comparative advertising and indirect comparative advertisingaccording to competitor mentioned or not.
第三种按广告是否明确提及竞争者名称分为直接比较广告和间接比较广告；
The number of complaints rose 35% last year, fuelled mostly by comparative advertising, and is likely to rise again this year.
去年投诉数量上升了35％，大多数缘于比较广告，并且今年很有可能再次上升。
Comparative advertising should not only comply with justice, truthfulness and lawful, faithfulness principles but also accord with its own special standards.
比较广告除了必须遵守公平、真实合法、诚实信用三大原则外，还必须符合自身应有的特殊标准。

For brands considering the tactic of explicit comparative advertising, I believe emulating the three reasons above will make their campaigns much more effective.
FORBES: 3 Reasons Samsung's Latest Advertising Poking Apple Is So Smart
It highlights differences people care about: Too often comparative advertising becomes a battle between two different brands so focused on the minute differences between them that they forget about why the differences matter to customers.
FORBES: 3 Reasons Samsung's Latest Advertising Poking Apple Is So Smart