comparative advertising

基本解释

• 比较广告；（指名与竞争对手产品进行比较的）货比货式广告

英汉例句

双语例句

• The third is direct comparative advertising and indirect comparative advertisingaccording to competitor mentioned or not.
  第三种按广告是否明确提及竞争者名称分为直接比较广告和间接比较广告；
• The number of complaints rose 35% last year, fuelled mostly by comparative advertising, and is likely to rise again this year.
  去年投诉数量上升了35％，大多数缘于比较广告，并且今年很有可能再次上升。
• Comparative advertising should not only comply with justice, truthfulness and lawful, faithfulness principles but also accord with its own special standards.
  比较广告除了必须遵守公平、真实合法、诚实信用三大原则外，还必须符合自身应有的特殊标准。

权威例句

• For brands considering the tactic of explicit comparative advertising, I believe emulating the three reasons above will make their campaigns much more effective.
  FORBES: 3 Reasons Samsung's Latest Advertising Poking Apple Is So Smart
• It highlights differences people care about: Too often comparative advertising becomes a battle between two different brands so focused on the minute differences between them that they forget about why the differences matter to customers.
  FORBES: 3 Reasons Samsung's Latest Advertising Poking Apple Is So Smart

• comparative advertising更多例句

词组短语

短语

• direct comparative advertising 直接比较广告
• improper comparative advertising 比较广告
• INDIRECT COMPARATIVE ADVERTISING 间接比较广告
• International and Comparative Advertising Law 国际和比较广告的法律

• comparative advertising更多词组

英英字典

柯林斯英英字典

• a form of advertising in which a product is compared favourably with similar products on the market

• comparative advertising剑桥字典
• comparative advertising柯林斯字典

专业释义

法学

• 比较广告

  This part deals with fair use, comparative advertising, exhaustion of right and restricted competition.
  包括合理使用、比较广告、权利用尽、限制竞争。

  语言学

• 对比广告

  Comparative advertising both explicit and implicit was used more frequently in U. S. magazine ads.
  2.对比广告(显性对比和隐性对比)更多的出现于美国杂志广告中。