repositioning

柯林斯词典

1. V-T To reposition an object means to move it to another place or to change its position. 重新放置; 調換位置
It is not possible to reposition the rug without damaging it. 想要挪動地毯又不損壞它是不可能的。
2. V-T To reposition something such as a product or service means to try to interest more or different people in it, for example by changing certain things about it or the way it is marketed. 重新定位(如産品或服務)
The sell-off is aimed at repositioning the company as a publisher of business information. 出售公司部分業務旨在將公司重新定位爲主要出版商業信息的出版商。
Mazda needs to reposition itself to boost its sales and reputation. 要想提陞銷量和名聲，馬自達公司需要對自己重新定位。